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Key words..

if you enter a "keyword" in a search engine..it will seek out anything contain that keyword..but you knew that.

But did you know that only ONE search engine uses "keywords" to rank your web site
So once again beware those web designers who offer to optimise your web site and use keywords.

The Internet is a rapidly and continually changing environment.
Well intentioned "part timers" may well create a web site that looks reasonable..but does it work?
Filling it with scrolling text banners or flashing panels is in effect loading coal on a camels back.
It may work but only very slowly!

Offered bucket loads of Links?    Read on......

Web site link popularity analysis has become a major part of online marketing. To increase link popularity many small companies or individual have turned to link popularity services offering easy reciprocal links.
As with everything on the web, if you don’t know what it is, there is always someone willing to make money out of it.
We do not and our advice is stay away from Link Popularity Companies.
They work by offering thousands of people to each other so they can exchange links by sophisticated software or simply a list for you to copy.
This may seem like a good idea, if you do not understand the way search engine owners and the basic structure of the Internet work.
Search engines are currently seeking out those who use such companies and are enforcing a six month listings ban.

Remember, most now also have manual inspection of site submissions, maybe slow but they weed out the "spammer" type submissions.
The original point of link popularity was to judge the quality of content of a site by the number of people who recommended them via links.
Link popularity services, be they dedicated or so called "webmasters" with lots of clients to share links, are like offering a bunch of strangers as references when you apply for a job.Lets face it, you may as well use a whole bunch of web site URL's off any search engine and copy them to a links page.

What is Link Popularity?
Link Popularity is simply the number of sites that have a link to you. This is not the total of links, just the number of sites, 100 hundred links from one site still counts as one for link popularity. Most search engines now include link popularity in the search algorithms because if hundreds of other sites are linking to yours, there must be something good about it.

Who should I want to link to me?
The best reciprocal links are with high ranking sites that are listed on major search engines and only sites that contain similar content to yours. Web crawlers are programmed to attribute link popularity ‘points’ between sites that contain similar content, this is where link popularity companies fail. If you are a web design company with links on 400 good food sites, you will not get as high a ranking as if you had only 50 links from other web design/hosting sites.The higher the site linking to you is ranked, the more ‘points’ it is worth.